Real estate boom in Hua Hin

Once an old, sleepy seaside town, Hua Hin and Cha Am are now drawing the attention of property developers and punters as it is now seen as an increasingly lucrative location for both residential developers and resorts. It is an emerging resort location that will soon see travelling time to and from Bangkok shortened by the new motorway.

According to a recent survey, there are 1,153 condominium units under development, with investment totalling Thai baht 7.08 billion. There has also been strong demand from Thai nationals, giving a very positive outlook for Hua Hin's development.

Strong interest is being reported by three major projects launched in the second quarter of 2005, one of which is Cha Am Long Beach. One of these projects consists of two towers with 106 units. Prices start at Bt8.25 million and each has three bedrooms and 150 sq.m floor space.

The area is becoming far more competitive these days: in 2004 it had 600,000 visitors to its luxury hotels and this year has seen very high occupancy levels. Even so, Hua Hin’s condominium prices are still considered reasonable, with average prices at Bt6.1 by the end of the second quarter of 2005.

To increase the marketability of these projects, developers are focusing on landscaping and bringing in top designers to beautify their projects. Well-maintained, older units in completed development reached Bt70,000 per square metre, an indication of the area's growth potential.

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